Three ways to shop Hinoki Lane.
Every visitor starts on the Starter shelf — full catalog, free shipping over $80, ten points per paid order. Insider opens early-drop access and a 2× points multiplier. VIP layers a concierge editor, birthday gifts, and priority restock alerts on top.
Starter
The baseline shelf — every house, every routine, no friction.
- Full catalogBrowse every SKU on the shelf from Tokyo and Seoul — no gate.
- MoCRA-labeled SKUsFDA-compliant ingredient disclosure on every product page.
- Standard points (1×)Earn 10 points per paid order through the on-shelf loyalty ladder.
- Free shipping over $80Standard Japan / Korea shipping consolidates above $80 USD.
Free for every visitor — no signup required to browse.
Insider
Get dropped on first — and earn points twice as fast.
- Early-drop accessA 48-hour head start on every Tokyo and Seoul restock.
- 2× loyalty multiplierOrders earn 20 points paid (vs. 10 on Starter). Silver at 100 pts, Gold at 500.
- WELCOME10 on signupTen percent off your first paid order — applied at Stripe checkout.
- Quarterly journal previewRead the next Hinoki Lane journal feature a week before public release.
We send a WELCOME10 code the moment you join — applied automatically at checkout.
VIP
Concierge access — birthday gifts, restock heads-up, and a real editor on call.
- Birthday giftA curated birthday kit lands on your doorstep — pick from three houses.
- Priority restock alertsSMS + email the moment a sold-out house returns to the shelf.
- Concierge editorA real Hinoki Lane editor for one-on-one routine help, by email.
- 3× points on houses you rewatchEarn 30 points per order across the three houses on your shelf-list.
- Free expedited shippingExpress Japan / Korea on every order, included — no minimum.
Insider perks (early-drop access, the 2× points multiplier) and VIP perks (birthday gift, priority restock, concierge) are honored at Hinoki Lane’s discretion. Concierge replies within two business days.